About the founder
Usman Jatoi — the person actually shipping this
Every plugin, post, and schema template on this site is written by one person who has been building WordPress sites since he was 7 and getting paid for it since he was 12. Here's the full story — no AI-generated bio, no ghost team.
How I got here
I didn't come out of a bootcamp. I came out of a childhood bedroom with a slow PC, Photoshop CS6, and a copy of WordPress. By 12 I was taking real money for real sites. By 17 I passed a trial for a UK-based remote agency after redesigning one of their marketing sites in Elementor in 72 hours — that first project taught me the difference between "design in a mockup" and "design that survives a live database, a real client revision loop, and a Monday morning standup."
Over the next couple of years I redesigned or built more than 14 production sites in food, wellness, consulting, sales, video, and events. I learned agency workflows the hard way: daily SOD/EOD posts, Loom recordings for every task, TrackAbi time monitoring, weekly standups across time zones, and the discipline of publishing something every single working day.
The whole time, I kept hitting the same wall: SEO plugins that solved 60% of the problem and left the messy 40% — schema conflicts, silo structure, internal linking at scale, AI-search visibility — to whoever was left at 2am. So I started building the missing pieces. That became WP Bulk Publishing, and then WBP Omni SEO Pro.
What I actually know how to do
- WordPress core & multisite
- Elementor Pro & custom widgets
- Advanced Custom Fields (ACF)
- Custom themes & child themes
- Programmatic SEO at 10k+ URLs
- Schema.org / JSON-LD (15+ types)
- Silo architecture & internal linking
- Generative Engine Optimization (GEO)
- AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot)
- Core Web Vitals & performance
- Migration & 301 redirects at scale
- Loom, Notion, Slack, TrackAbi
Timeline
- 2013
First lines of HTML — age 7
Started tinkering with static pages and Photoshop mockups on a family PC. What began as a curiosity turned into a decade of hands-on shipping.
- 2018
First paid client work — age 12
Freelance WordPress and design gigs. Learned how deadlines, revisions, and real invoices work long before they were a career.
- 2022
Web Designer at a UK remote agency
Joined a distributed team through a competitive trial program. Shipped a full redesign in the first 3 days, then went on to redesign or build 14+ production sites across food, wellness, consulting, sales, and video niches.
- 2023
Full stack of agency workflows
Daily SOD/EOD, Loom updates, TrackAbi time monitoring, weekly standups with UK and India teams. Learned the difference between “design” and “design that ships every single week.”
- 2024
Founded WP Bulk Publishing
Turned repeatable client-side automation into a product. Built the first internal engine that publishes structured content at scale with schema, silos, and internal linking baked in.
- 2025
Launched WBP Omni SEO Pro
Packaged years of client SEO + AI-search work into a single enterprise plugin — /llms.txt, GEO tuning, visual Schema Builder, Silo Engine, bot-tracking, E-E-A-T tools.
Editorial policy
- Written by one person. Every post on this site is drafted, edited, and published by Usman Jatoi. No ghost writers, no anonymous freelancers.
- Grounded in production work. Techniques covered here are the same ones running on live client sites and inside WBP Omni SEO Pro — not theory copied from other blogs.
- Sources, not assertions. External references link to primary sources (official docs, Wikipedia, standards bodies). No affiliate-only citations.
- Corrections welcome. Spot a mistake? Reach out on any social channel below — corrections are dated and published in the post footer.
About the author
Founder · WBP Omni SEO Pro
Usman Jatoi — a 20-year-old creative artist, and tech innovator who began his digital journey at just 7 years old and started working professionally at 12. Founder of WP Bulk Publishing and creator of WBP Omni SEO Pro.
4+ years shipping production WordPress builds for UK and US remote agencies — 20+ live sites redesigned or built from scratch in Elementor, ACF, and custom themes. The schema, silo, and AI-search patterns you read about here are the same ones running on client work every day.
- WordPress · Elementor
- Programmatic SEO
- Schema & JSON-LD
- AI Search (GEO)
- Silo architecture
- Bot-tracking