What is The New York Times's SEO score?

The New York Times scores 79/100 across on-page (92), technical (84), schema (88), AI readiness (62) and Core Web Vitals (68).

How can The New York Times improve for AI search?

The New York Times's AI readiness score is 62/100. Adding FAQPage / HowTo schema, an llms.txt file, and per-answer author E-E-A-T markup is the fastest win — WBP Omni SEO Pro ships this out of the box.

Public SEO / GEO / AEO Audit

The New York Times SEO audit

News, opinion, cooking, games. · 560M/mo · US / Global

This is a deterministic, template-driven audit — WBP Omni SEO Pro synthesizes signals from nytimes.com's public HTML, sitemaps, and known category norms. Every finding maps to a practical implementation recommendation for the current platform.

Overall score

/ 100

https://nytimes.com

Homepage of The New York Times at nytimes.com

Homepage preview with favicon fallback · blocked sites use a branded placeholder so Cloudflare or access-denied pages never appear.

Recommended repair path

Best fix path: WBP OmniSEO implementation service for The New York Times

This site is not positioned as a WordPress CMS target, so the right recommendation is service-led: audit the stack, create the schema and AI-search specs, then implement fixes through the site's existing platform or migration plan.

CMS fit

Service-led

Better suited for consulting, technical SEO tickets, and platform-specific implementation.

Score breakdown

On-page

92/100

Technical

84/100

Schema

88/100

AI readiness

62/100

Core Web Vitals

68/100

What The New York Times already does well

NewsArticle schema strong
Author E-E-A-T excellent

4 issues our SEO / GEO / AEO service team can repair

Critical

No AI answer-engine tuning

Pages have no FAQPage, HowTo, or QAPage schema and no llms.txt, so ChatGPT / Perplexity / Google AI Overviews rarely cite the domain even when it ranks.

Service fix:AEO / Answer Engine Tuner

Warning

Embedded videos missing VideoObject schema

YouTube / Wistia embeds aren't declared, so Google can't surface them in video packs or feature them in AI Overviews.

Service fix:Rich Snippets & Video Schema

Warning

DOM size > 3,000 nodes

Heavy DOM inflates INP and blocks main-thread interactivity — a Core Web Vital that will impact rankings.

Service fix:Content Quality & Performance Hints

Critical

LCP over 2.5s on mobile

Above-the-fold hero images ship uncompressed and blocking third-party JS delays paint. Core Web Vitals failing = lost rankings after March 2024 update.

Service fix:Content Quality & Performance Hints

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