Table of contents
A 2019 content brief asked for keywords, headings and 2,000 words. In 2026 that brief writes a page nobody cites. The modern brief has four extra sections — and they matter more than the word count.
TL;DR
- Add an Entities section (people, places, things to name).
- Add a Canonical Facts section (one-line answers).
- Add a Question Coverage section (all PAA + related).
- Add a Citation Targets section (who you want to be cited by).
The template, section by section
- Primary keyword + intent.
- Target reader profile.
- Entities to name (5-15).
- Canonical facts (5-10 one-liners).
- Question coverage (all PAA).
- Schema to ship (Article + FAQ + HowTo if relevant).
- Citation targets (Perplexity, Google AI Overview).
- Success metrics (impressions + AI citations).
Ship the brief, not just the article
Publish the brief as JSON-LD 'about' + 'mentions'. LLMs read it directly.
Word count minimum?
There isn't one. Coverage is what matters — a tight 900-word article often outperforms 3,000 words of padding.
Ship this workflow inside WordPress
WBP Omni SEO Pro turns every playbook on this blog into an approvable, reversible diff.
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T
The WBP Editorial Team
WP Bulk Publishing