You can rank #1 in Google and be invisible to every LLM. The gap isn't content quality — it's structure. These are the twelve fixable mistakes we see on 90% of the WordPress sites we audit.
- Missing or duplicate @id on JSON-LD.
- No FAQ or HowTo schema on Q-shaped queries.
- Author bylines without sameAs entity linking.
- Blocking GPTBot/ClaudeBot/PerplexityBot in robots.txt.
- Canonical loops on paginated archives.
The twelve mistakes, ranked by impact
- Blocking AI bots in robots.txt without a business reason.
- No @id on JSON-LD — LLMs can't resolve the entity.
- Duplicate Article + BlogPosting from two SEO plugins.
- Missing FAQPage schema on question-shaped URLs.
- Author boxes without sameAs to LinkedIn / Wikipedia.
- Thin programmatic pages diluting silo authority.
- Canonical pointing to homepage instead of self.
- Orphaned cluster pages with no internal links.
- H1 that doesn't match the title tag's primary phrase.
- Cover images with no alt and no ImageObject schema.
- No BreadcrumbList — trail invisible to Google and LLMs.
- No /llms.txt or AI-friendly sitemap endpoint.
Ten of twelve are diffs, not strategy. The agentic loop can fix them in one approval batch.
Blocking GPTBot in robots.txt is often done 'for security' and never reversed. Check yours today — it's the #1 reason WordPress sites disappear from ChatGPT.
Should I let all AI bots crawl?
For most content sites, yes. Block only when you truly have proprietary content you never want cited.
Which fix moves the needle fastest?
Adding @id + FAQPage schema. Citations often appear within 7–14 days.
Ship this workflow inside WordPress
WBP Omni SEO Pro turns every playbook on this blog into an approvable, reversible diff.
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