E-E-A-T is not a ranking factor — it's a trust framework. LLMs weight it heavier than Google does because they need to defend every citation. If your bylines aren't structured, you don't exist in that trust graph.
- Every author gets a Person schema block with sameAs to LinkedIn.
- Author bio pages must exist — and be linked from every article.
- Cite your sources in-text and in Article.citation.
- Show experience (dates, credentials) — LLMs parse it literally.
The four Es, structured
| E | Human signal | Machine signal |
|---|---|---|
| Experience | First-person voice, dates | datePublished + author.experience |
| Expertise | Credentials, education | Person.hasCredential |
| Authoritativeness | Bylines cited elsewhere | sameAs + citation graph |
| Trust | Corrections, disclosures | Article.correction |
- 1Create the entity
Author page with Person schema and sameAs to LinkedIn + Wikipedia if it exists.
- 2Link every article
Every post's author byline links to the author page.
- 3Add credentials
hasCredential entries for degrees, certifications, publications.
- 4Reference peers
Cite the author in other authoritative articles — internal or external.
Do I need a real photo?
Yes — Person.image with a real, unique photo. AI-generated headshots are increasingly detected and discounted.
Can I have a house byline?
Yes — model it as an Organization author with employees as contributors.
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