Tune News Site — The Working Checklist

Tune News Site is one of the small levers that pays back at scale. Here's the version we run in client work, tuned for AI-search visibility without breaking existing rankings.

First Principles

Tune News Site is easy to get wrong when it's treated as an isolated setting. It's actually one node in the WordPress SEO graph — canonical, schema, internal links, sitemap — and it behaves like the rest of the graph.

Our Defaults

These are the defaults we ship on new WordPress projects.

• Small, reversible changes only.
• One template at a time.
• Every diff is approved by a human.

Edge Cases That Bite

Paginated archives, faceted URLs, and language variants are where most of the regressions live. Handle them explicitly, not by default.

RewriteEngine On
RewriteCond %{HTTPS} !=on
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

RewriteCond %{HTTP_HOST} !^wbpomniseo\.com$ [NC]
RewriteRule ^ https://wbpomniseo.com%{REQUEST_URI} [L,R=301]

.htaccess — enforce HTTPS + canonical host

• Install WBP Omni SEO Pro on staging and run the scanner against one silo.
• Approve the first 10 low-risk fixes (missing alt text, canonical, breadcrumbs, schema).
• Roll one fix back on purpose to feel the safety net before you scale.
• Verify with Bot Tracker that GPTBot, ClaudeBot and PerplexityBot have re-crawled the fixed URLs.
• Promote the workflow to production and schedule the weekly per-silo run.
• Log-file check: confirm the fix reached Googlebot AND the AI crawlers, not just the frontend.

Inside WBP Omni SEO Pro: Brand Authority (Fact Bank + Entities)

Why this matters for "Tune News Site — The Working Checklist": LLMs cite sources they can reconcile; a Fact Bank makes your facts reconcilable across every page.

References & further reading

• Google Search Central — Structured data guidelines
• web.dev — Core Web Vitals field data
• Search Engine Journal — AI Overviews coverage
• Wikipedia — Semantic search, entity linking, schema.org
• YouTube: WP Bulk Publishing channel — walkthroughs of the agentic loop
• Reddit — r/SEO, r/bigseo threads on GEO measurement

Insights & analysis

Teams pulling ahead in AI search share three habits: they treat schema as a contract, they treat internal links as a graph problem, and they treat every applied fix as reversible. Everything else — tools, dashboards, agencies — is downstream of those three.

Case study — from audit fatigue to shipped fixes

A DTC brand with 4,200 URLs replaced its quarterly PDF audit with weekly per-silo agentic runs. After 60 days, orphan pages dropped from 812 to 14, FAQ-eligible URLs grew 6×, and AI citations tracked in Brand Authority (Fact Bank + Entities) rose 41% month-over-month.

Paired module: Performance — Health, Conflicts & Migration

Site health checks, plugin conflict detection (especially other SEO plugins), CWV monitoring and guided migration from Yoast, RankMath or AIO. Two SEO plugins active at once is the leading cause of duplicate canonicals, conflicting schema and missing sitemaps.

• Performance → Conflicts → Scan for competing plugins
• Follow the guided migration for Yoast/RankMath/AIO
• Monitor CWV per template with real-user metrics
• Set health-check alerts for the whole stack

Real-world examples

Three shapes this problem takes in the wild — and what the fix looked like when a team applied the Technical SEO playbook end-to-end.

The workflow at a glance

Final thoughts

The teams that pull ahead in 2026 are the ones that made technical seo boring — repeatable, auditable, reversible. That's exactly what the WBP Omni-Agent is built to run.