Company · Core Values
Core values — how we build and ship.
Six principles that decide every roadmap call, hiring decision and refund request.
1. Ship every two weeks
No 6-month roadmaps. Small releases, tight feedback loops, plugin auto-updates.
2. Show the work
Every fix logged, every schema validated, every citation verified in-plugin.
3. Own the CMS layer
We ship where writers actually work — WordPress — instead of asking the world to migrate.
4. Support > sales
Refunds within 14 days, no questions asked. Support gets equity, not sales.
5. Give back
5% of every Pro sale funds open-source WordPress SEO tooling.
6. Long game
12 years shipping WordPress plugins. We plan for the next 12.