Industry playbook
SEO for estate planning
Estate planning brands running on WordPress and competing on legal & law firms SERPs. WBP Omni SEO Pro ships the SEO services for law firms playbook, tuned for this niche.
Who we work with: Partners, marketing leads and BD directors at 5–200 lawyer firms.
Where estate planning teams get stuck
- Practice-area pages read like brochures, not answers.
- Attorney bios aren't wired as Person schema.
- Location + practice combos aren't programmatically covered.
- Compliance reviews block quick SEO iterations.
What we ship for you
- Practice-area hubs with authoritative answer blocks.
- Attorney bios as full Person + hasCredential schema.
- Programmatic /practice-area/in/city pages, compliance-approved.
- Editorial workflow that reviews SEO changes without stalling ranking.
Numbers that shape the estate planning playbook.
- 96%
- of legal clients say online research shaped their firm shortlist
- 3.2×
- more form-fills from firms with location + practice programmatic pages
Source: Clio Legal Trends 2024
Source: WBP client data 2025
Every service, tuned for estate planning.
Same fixed pricing. Same delivery. Every playbook adjusted for the queries, schema and buyer signals your industry actually runs on.
Flagship service
WordPress SEO Services for Estate planning
The full WBP Omni SEO Pro implementation, delivered end-to-end by senior WordPress SEO engineers.
from $2,979
Agency partnership
WordPress SEO Agency for Estate planning
Ship WBP-grade WordPress SEO to your book of clients without hiring in-house engineers.
from $2,979
One-time migration
SEO Migration for Estate planning
Move to WBP Omni SEO Pro without losing a single meta tag, redirect or ranking.
from $1,899
Structured data
Schema Markup Implementation for Estate planning
Site-wide JSON-LD that validates, wins rich results and gets you cited by AI answers.
from $1,799
Scale engineering
Programmatic SEO Setup for Estate planning
Publish at scale without triggering Google’s scaled-content policy.
from $2,979
GEO · AEO · AIO
AI Search Optimization for Estate planning
Structured data, entity graphs and citation surfaces built for generative answers.
from $2,979
Diagnostic
Technical SEO Audit for Estate planning
A senior-engineer audit that ships fix recipes, not a 300-page PDF.
from $899
Advisory
WordPress SEO Consulting for Estate planning
Async and live advisory for founders and in-house teams shipping WordPress SEO themselves.
from $1,499
On-page delivery
On-Page SEO Service for Estate planning
Per-URL, per-intent on-page rewrites shipped in batches you approve.
from $2,499
Technical delivery
Technical SEO Services for Estate planning
The infrastructure work that keeps big WordPress sites crawlable and fast.
from $2,899
Speed
Core Web Vitals Optimization for Estate planning
Ship green CWV across mobile and desktop without ripping out the theme.
from $1,999
One-time audit
WordPress Site Speed Audit for Estate planning
Get a diagnostic and a prioritized fix list without a monthly retainer.
from $899
Local delivery
Local SEO Services for Estate planning
Rank in the Map Pack in every city you operate in.
from $1,899
eCommerce delivery
eCommerce SEO Services for Estate planning
Rank product and category pages that actually convert.
from $2,799
SaaS delivery
SaaS SEO Services for Estate planning
Ship the SEO surface every SaaS eventually needs.
from $3,299
Enterprise
Enterprise SEO Services for Estate planning
SEO delivery at scale, without lone-wolf freelancer risk.
from $12,499
Content ops
Content Refresh Service for Estate planning
Batch refreshes for posts that used to rank and no longer do.
from $2,199
Content ops
Internal Linking Service for Estate planning
Ship a real internal linking architecture, not just plugin suggestions.
from $1,799
Research
Keyword Research Service for Estate planning
A keyword universe you can actually ship against.
from $1,499
Research
Competitor Analysis Service for Estate planning
See where competitors beat you and what to do about it.
from $1,299
Content ops
AI Content Writing Service for Estate planning
Volume without the AI-slop penalty risk.
from $2,499
Strategy
SEO Content Strategy for Estate planning
A 12-month roadmap you can hand to any writer or agency.
from $1,699
Off-page
Link Building Service for Estate planning
Earn links that pass real equity, not PBN spam.
from $3,499
AI-search audit
AI Search Audit for Estate planning
Find out why ChatGPT, Gemini and AI Overviews aren't citing you.
from $1,299
AI-search delivery
GEO Optimization Service for Estate planning
The generative-engine optimization work that gets your brand into AI answers.
from $2,499
AI-search delivery
AEO Optimization Service for Estate planning
Structured answer optimization for search-result answer surfaces.
from $1,999
AI-search delivery
AIO Optimization Service for Estate planning
The specific playbook to earn AI Overview mentions and clicks.
from $2,199
Delivery
Headless WordPress SEO Services for Estate planning
SEO for decoupled WordPress front-ends without losing schema, sitemaps or redirects.
from $3,999
Migration
Website Relaunch SEO for Estate planning
Ship your redesign without losing rankings.
from $2,499
Migration
Domain Migration SEO for Estate planning
Move to a new domain without the multi-month decay other agencies warn about.
from $3,499
Delivery
Multilingual SEO Services for Estate planning
Serve every locale with the right meta, schema and hreflang cluster.
from $3,299
Advisory
CMS Consulting Service for Estate planning
A neutral scoping call for teams unsure whether to stay on WordPress.
from $899
Migration
CMS Migration Service for Estate planning
Move to WordPress without the redirect + schema chaos most migrations create.
from $3,499
Reliability
WordPress Security Hardening for Estate planning
Lock down WordPress without breaking crawl, IndexNow or schema.
from $1,499
Training
GSC + GA4 Setup and Training for Estate planning
Get Search Console + GA4 wired to WordPress and your team certified.
from $899
Training
SEO Training Program for Estate planning
Certify your marketing team on modern SEO without hiring a full-time SEO.
from $2,999
Engineering
WordPress Development Services for Estate planning
Custom WordPress engineering by the team behind WBP Omni SEO Pro.
from $4,499
Content ops
SEO Copywriting Service for Estate planning
Fully human, byline-attached SEO copywriting for teams that want zero AI risk.
from $3,499
E-E-A-T
Author E-E-A-T Service for Estate planning
Turn your authors into cited, credentialed, sameAs'd public figures.
from $1,699
Off-page
Brand Authority Service for Estate planning
Grow the brand-search + citation surface that AI answers reward.
from $4,499
Advisory
Fractional SEO for Estate planning
A senior SEO leader plugging into your team 2 days a week.
from $6,999
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