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Pain points

Every SEO ache we hear on the intake call.

20 recurring problems. Every one with the root cause, the fix and how long relief typically takes.

Pain point

Organic traffic dropped overnight

"GA4 shows a 40% cliff and GSC impressions match. You didn't ship anything."

See the fix
Pain point

New pages never get indexed

"GSC says 'Discovered — currently not indexed' on hundreds of URLs."

See the fix
Pain point

GSC keeps flagging schema errors

"Every week GSC emails you a new schema-error report. Your Rich Result Test fails on hundreds of URLs."

See the fix
Pain point

Yoast Premium keeps hitting its limits

"You can't ship programmatic pages, AI-search or advanced schema without stacking three more plugins."

See the fix
Pain point

Rank Math is slowing the admin down

"Every edit is slow, the admin lags on saves, and background schedulers pile up."

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Pain point

AI Overviews are stealing our clicks

"Impressions are up, clicks are down. GA4 shows fewer sessions from organic even though rankings held."

See the fix
Pain point

Core Web Vitals are red in GSC

"GSC 'Core Web Vitals' is a red 'Poor' bucket. Mobile especially."

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Pain point

Duplicate content is eating our crawl budget

"GSC 'Alternate page with proper canonical' or 'Duplicate without user-selected canonical' explodes."

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Pain point

Our site migration tanked rankings

"You moved domains or replatformed. Rankings dropped 60% and haven't recovered."

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Pain point

The team has no time to do SEO

"You know SEO matters, but the roadmap is full and there's no in-house owner."

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Pain point

Compliance is blocking every SEO change

"Every copy edit takes six weeks. SEO ideas die in legal review."

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Pain point

We have hundreds of orphan pages

"Screaming Frog shows 400+ URLs with zero internal links pointing at them."

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Pain point

Rich-result stars disappeared from our SERPs

"Google stopped showing stars on your brand and product SERPs."

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Pain point

We can't rank in more than one city

"You rank in your HQ city but nowhere else, even though you serve them."

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Pain point

WordPress admin got hacked mid-SEO project

"Google flagged the site for malware. Rankings dropped. Admin is compromised."

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Pain point

Our docs outrank our marketing pages

"Google sends buyers to /docs, not to /features or /pricing."

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Pain point

Our product pages have manufacturer copy

"Every PDP uses the same paragraph the manufacturer ships to every reseller."

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Pain point

There's no in-house SEO owner

"SEO gets discussed in every marketing meeting but nobody owns it end-to-end."

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Pain point

Programmatic pages read like Mad Libs

"Your city / product / topic pages read like fill-in-the-blank spam."

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Pain point

GSC keeps flagging hreflang errors

"GSC International Targeting flags dozens of hreflang errors."

See the fix