Manage every redirect on your WordPress site from a single table — 301, 302, 307, 410, regex source patterns, bulk import from Redirection or Rank Math, and a live-hits counter per rule.
The default for renamed URLs, retired products and permalink changes. Passes link equity.
For A/B tests, region gates and short-term promos. Does not pass equity, and search engines keep the original URL indexed.
Removes a URL from the index cleanly. Better than 404 for retired content you don't want reappearing in Search Console's coverage report.
Match ranges of URLs with a single rule — e.g. /old-blog/(.*) → /blog/$1. Tested against your live URL list before you save.
One-click import from Redirection (JSON export), Rank Math (CSV export), Yoast Premium (CSV) and raw .htaccess snippets. Duplicates are flagged, conflicts are grouped so you resolve them in one screen.
Each rule shows last-hit date and 30-day hit count. Rules with zero hits in 12 months surface in a 'safe-to-remove' filter so the table stays clean.
All redirects are served from a PHP-cached lookup table (approx 0.3ms overhead). Nginx and Apache both supported — no server config needed, no risk of a syntax error taking the site down.