Public SEO / GEO / AEO Audit
Tech deep-dives. · 30M/mo · Global
This is a deterministic, template-driven audit — WBP Omni SEO Pro synthesizes signals from arstechnica.com's public HTML, sitemaps, and known category norms. Every finding maps to a practical implementation recommendation for the current platform.
Overall score
73
/ 100
Homepage preview with favicon fallback · blocked sites use a branded placeholder so Cloudflare or access-denied pages never appear.
Recommended repair path
This site is not positioned as a WordPress CMS target, so the right recommendation is service-led: audit the stack, create the schema and AI-search specs, then implement fixes through the site's existing platform or migration plan.
CMS fit
Service-led
Better suited for consulting, technical SEO tickets, and platform-specific implementation.
On-page
86/100
Technical
78/100
Schema
82/100
AI readiness
52/100
Core Web Vitals
68/100
Pages have no FAQPage, HowTo, or QAPage schema and no llms.txt, so ChatGPT / Perplexity / Google AI Overviews rarely cite the domain even when it ranks.
Service fix:AEO / Answer Engine Tuner
Several high-traffic pages fall back to a generic og:image or none at all, hurting share CTR on LinkedIn, X, and Slack unfurls.
Service fix:Social Media Meta Manager
Heavy DOM inflates INP and blocks main-thread interactivity — a Core Web Vital that will impact rankings.
Service fix:Content Quality & Performance Hints
YouTube / Wistia embeds aren't declared, so Google can't surface them in video packs or feature them in AI Overviews.
Service fix:Rich Snippets & Video Schema
Verify ownership and unlock the full white-label PDF, priority re-scans, and a private admin view — plus a service roadmap for implementing the fixes on your current stack.
