Data & Research · Situational

ClaimReview schema — what it does & how to ship it

Short answer

ClaimReview marks up a fact-check with the claim, its rating, and the reviewer — unlocking the Fact Check label in Google Search and Google News.

What it does

ClaimReview carries claimReviewed (the claim being checked), reviewRating (with alternateName like 'False' or 'True'), author (the fact-checker) and itemReviewed.

SERP / AI benefit

Fact Check label in the SERP and Google News — a strong trust signal that also earns preferential citation in LLM answers to contested queries.

Where to use it

Myth-buster posts, correction/errata posts, dedicated fact-check pages.

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "ClaimReview",
  "datePublished": "2026-07-20",
  "url": "https://wbpomniseo.com/blog/geo-myths",
  "claimReviewed": "Schema markup is dead in 2026.",
  "reviewRating": { "@type": "Rating", "ratingValue": 1, "alternateName": "False" },
  "author": { "@type": "Organization", "name": "WBP Omni SEO Pro" },
  "itemReviewed": { "@type": "CreativeWork", "author": { "@type": "Person", "name": "Various" } }
}

Copy, edit for your site, and drop into your page head inside a<script type="application/ld+json">block. Validate with Google's Rich Results Test.

In WBP Omni SEO Pro

Ready to emit on 'X myth' posts — configurable per URL.

Ship ClaimReview without touching code

Frequently asked

Who can publish ClaimReview?›

Any site can technically emit it, but Google prioritises fact-checkers with an established editorial process.

Does ClaimReview help non-news sites?›

Yes for myth-buster content, but the Fact Check label is more likely on established news + fact-check sites.