Data & Research · High

Dataset schema — what it does & how to ship it

Short answer

Dataset marks up a downloadable or referenceable dataset with name, description, distribution, license and temporalCoverage — unlocking inclusion in Google Dataset Search.

What it does

Dataset requires name, description and creator. Add distribution (DataDownload with contentUrl, encodingFormat), license, temporalCoverage and variableMeasured for full eligibility.

SERP / AI benefit

Inclusion in Google Dataset Search — a huge, low-competition surface that most SEO teams still ignore. Also raises citation weight in LLM answers referencing data.

Where to use it

Research reports, keyword datasets, benchmarks, industry statistics, any published data table you own.

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "AI Search Citation Rate — Q1 2026",
  "description": "Weekly citation rate for 500 SEO keywords across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.",
  "license": "https://wbpomniseo.com/license",
  "creator": { "@type": "Organization", "name": "WBP Omni SEO Pro" },
  "distribution": [{ "@type": "DataDownload", "encodingFormat": "text/csv", "contentUrl": "https://wbpomniseo.com/data/ai-citation-q1-2026.csv" }]
}

Copy, edit for your site, and drop into your page head inside a<script type="application/ld+json">block. Validate with Google's Rich Results Test.

In WBP Omni SEO Pro

Recommended: emit on /trends/* studies and future /research exports.

Ship Dataset without touching code

Frequently asked

Do I need a downloadable file for Dataset?›

Not strictly, but distribution with a downloadable file materially improves Dataset Search eligibility.

Dataset vs Article for a research report?›

Ship both. Article for the write-up; Dataset for the underlying data.