Content · Must-have

FAQPage schema — what it does & how to ship it

Short answer

FAQPage marks up genuine question-and-answer pairs on a page so Google can render an FAQ SERP module and AI engines can chunk each Q&A for citation in ChatGPT, Perplexity and Google AI Overviews.

What it does

FAQPage carries a mainEntity array of Question nodes, each with an acceptedAnswer.text. It's the single highest-leverage schema for AI citations in 2026 because retrievers preferentially chunk Q&A shapes — they're self-contained passages a generator can lift without paraphrasing.

SERP / AI benefit

Google reduced FAQ rich results in the SERP in 2023, but FAQPage schema remained a strong signal for AI answer surfaces. Pages with FAQPage get cited 2-3x more often in ChatGPT search and Perplexity than pages without.

Where to use it

Any page with 3+ genuine user questions — pillar hubs, product pages, answer posts, service pages.

JSON-LD example

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    { "@type": "Question", "name": "What is GEO?", "acceptedAnswer": { "@type": "Answer", "text": "Generative Engine Optimization: tuning pages so ChatGPT, Gemini, Claude and Perplexity cite you as a source." } }
  ]
}

Copy, edit for your site, and drop into your page head inside a<script type="application/ld+json">block. Validate with Google's Rich Results Test.

In WBP Omni SEO Pro

Injected on every post, pillar, service, /answers/* and /schema/* page automatically. The Q&A come from a per-post FAQ block that renders visibly and marks up JSON-LD in one operation.

Ship FAQPage without touching code

Frequently asked

Does FAQPage schema still work in 2026?›

Yes for AI citations. Google reduced FAQ rich results in the SERP but the schema still drives materially more citations in ChatGPT, Perplexity and Google AI Overviews.

How many Q&A pairs should a FAQPage have?›

Minimum 3, ideal 5-8. Fewer than 3 rarely wins a citation; more than 10 dilutes the passage-scoring signal.

Can I add FAQ schema for questions that aren't on the page?›

No. Every Q&A must be visibly on the page or Google flags it as spam and can trigger a manual action.