SEO Glossary
Every SEO term, defined in plain English
614+ plain-English definitions covering technical SEO, schema, links, keywords, Core Web Vitals, AI search visibility and more — curated by the WBP Omni SEO Pro team.
614 terms · 15 categories
Core Concepts
Foundational SEO ideas every practitioner should know.
Above the FoldAccelerated Mobile Pages AmpAd ImpressionsAdvanced Search OperatorsAffiliate MarketingAhrefsAhrefsbotAjaxAlt Tag Alt Attribute Alternative TextAlt Text Alternative TextAmazon SEO GuidelinesAnswer BoxesAsyncAttribution ModelsAuthority HackerAvada Website BuilderB2B WebsitesB2CBarnacle SEOBelow the FoldBertBing Webmaster GuidelinesBingbotBlack Hat SEOBlocked Due to Access Forbidden 403Blocked Due to Unauthorized Request 401BookmarksBrand AwarenessBrave BrowserBrowserBryan Eisenbergs 4 Buyer TypesBundling CSS JavascriptBusiness DirectoriesBusiness ListingBuyer JourneyBuyer PersonaCall to Action CTACctldCircle to SearchClick DepthCloakingCode to Text RatioCompetition Analysis in SEOCost Per Click CpcCSS Cascading Style SheetsCustomer Acquisition Cost CacCustomer JourneyCustomer Lifetime Value ClvDigital PrDirect TrafficDisplay AdDivi Website BuilderDNS RecordDNSDom Document Object ModelDoorway PageDrupalDuckduckgoDynamic URLE Commerce SEOE E a TEcosiaEdge SEOEngagement MetricEnterprise SEOExit Intenttm Pop Up as Used by Optinmonster ComFaceted NavigationFile Compression as Used in WebsitesFindabilityFlesch Reading Ease ScoreFocus KeyphraseFooter of a WebsiteGoogle AdsGoogle AutocompleteGoogle BombingGoogle CaffeineGoogle Data HighlighterGoogle Deepmind WarmGoogle DiscoverGoogle Guaranteed BadgeGoogle HummingbirdGoogle ImagesGoogle Knowledge GraphGoogle Knowledge PanelGoogle LighthouseGoogle Looker StudioGoogle Manual ActionGoogle Merchant CenterGoogle Mum Multitask Unified ModelGoogle Page ExperienceGoogle PigeonGoogle Quality Rater GuidelinesGoogle ReviewsGoogle SandboxGoogle Search OperatorsGoogle Tag Manager 3Google TrendsGooglebotGoogles Automated Ranking SystemsGoogles BardGoogles Neural MatchingGray Hat SEOGuest PostingGutenberg BlockH TagsH1 TagHead TermHidden Text in SEOHtaccess EditorHtaccess FileHTMLImage CaptionImage CarouselsImage CompressionImage DescriptionImage Filename SEOImage SEOInformation ArchitectureInternational SEOInterstitial AdInverted Pyramid Style of WritingIP AddressIP LoggingJavascript SEO GuidelinesJavascriptKPILanding PageLatent Semantic AnalysisLead MagnetLets EncryptListsicleLogfile Analysis for SEOMachine LearningMarketing ChannelMeta DescriptionMicrosoft ClarityMinification in CodeMirror SiteMulti Channel Marketing AutomationMultilingual SEOMysqlNatural Language Processing NlpNatural Language Understanding NluNavboostNegative SEONicheNoarchive TagNon Branded Search TermsNoopenerNoreferrerNot Found 404Off Page SEOOn Page SEOOpen Graph TagsOrganic Search ResultsOrganic TrafficOrphan PagesPageviewPagination OptimizationParasite SEOPay Per Click PPCPeople Also Ask PaaPersonalization in Digital MarketingPhpPogo StickingPosition ZeroProgrammatic SEOQualified TrafficQwantRanking FactorsRankings Drop AnalysisReadabilityReferral SourceReferrer StringRegexResponsive Web DesignRetargeting AdsReturn on Investment ROIRSS FeedSAAS SEOSales FunnelScroll DepthSearch Engine Marketing SEMSearch Engine OptimizationSearch Engine PoisoningSearch EngineSearch HistorySearch TrafficSearch VisibilitySearchwpSecure Sockets Layer SSLSee Think Do FrameworkSemantic HTML for SEOSemantic SEOSEO AgencySEO AuditSEO Chrome ExtensionsSEO for Website MigrationsSEO for Website RedesignsSEO ForecastingSEO GoalsSEO MetricsSEO MythsSEO RankingsSEO ScamsSEO SopsSeoboost ComServer Error 5xxShare of VoiceShotgun SkyscraperSite AliasesSmall Business SEOSoft 404Spiders as in Search Engine BotsSplit Testing for WebsitesSrcsetSSL CertificateSubheadingsSVG as in Image TypeTaxonomy SEOTechnical SEOTf Idf Term Frequency Inverse Document FrequencyTitle Element in HTMLTitle TagTofu Mofu BofuTransport Layer Security TLSTravel SEOTrustpulseTrustrankUniversal SearchURL ParametersURL RatingURL SlugURLUsability TestingUser AgentUser Experience UXUser IntentUtm ParametersVertical SEOVideo SEOView Page SourceVoice SearchWeb Discovery Project Part of Brave Search EngineWeb ScrapingWeb UsabilityWebsite AB TestingWebsite NavigationWebsite StructureWhite Hat SEOWP Bakery Website BuilderYandexYmylZero Click SearchesZero Position
Technical SEO
HTTP status codes, redirects, protocols and server topics.
301 Moved Permanently302 Found303 See Other304 Not Modified307 Temporary Redirect308 Permanent Redirect400 Bad Request401 Unauthorized403 Forbidden404 Logs404 Not Found410 Gone418 Im a Teapot451 Unavailable for Legal Reasons500 Internal Server Error501 Not Implemented502 Bad Gateway503 Service Unavailable504 Gateway Timeout505 HTTP Version Not SupportedAioseos Redirection ManagerAioseos Smart Slug RedirectHTTP Cache HeaderHTTP HeadersHTTP Pass Through StatusHTTP RedirectsHTTP Status CodeHTTPS Hyper Text Transfer Protocol SecureRedirectRedirection Manager
Crawling & Indexing
Sitemaps, robots, canonicals, hreflang and index control.
Alternate Page with Proper Canonical TagCanonical TagCanonical URLCanonicalizationCrawl Budget OptimizationCrawl BudgetCrawl ErrorCrawlability in SEOCrawled Currently Not IndexedCrawled Pages in SEOCrawler DirectivesCrawlerCrawlingDe IndexDiscovered Not IndexedDuplicate Without User Selected CanonicalHreflang TagsIndex BloatIndex Coverage Report in Google Search ConsoleIndexabilityIndexed PageIndexed Though Blocked by Robots TxtIndexing in SEOIndexnowLatent Semantic IndexingMobile First IndexingNoindex TagRelcanonicalRobots Meta TagsRobots Txt EditorRobots TxtURL Blocked by Robots TxtURL Marked NoindexX Robots Tag
Keywords & Intent
Query research, SERP features and search intent.
Branded KeywordsBuyer Intent KeywordsCommercial Query in SEOCompetitor KeywordsFocus KeywordGoogle Keyword PlannerInformational QueryKeyword Cannibalization AnalysisKeyword ClusteringKeyword Density TestKeyword Difficulty ScoreKeyword Gap AnalysisKeyword IntentKeyword MappingKeyword Positions in Google Search ConsoleKeyword ProminenceKeyword ResearchKeyword Search VolumeKeyword StemmingKeyword Stuffing 2Long Tail KeywordsLow Competition KeywordsNavigational QueryOrganic Keywords as in Ahrefs SemrushPrimary KeywordQuery Argument Query ArgQuery Deserves Freshness QdfSearch Engine Results Pages SerpsSearch IntentSearch QuerySecondary KeywordsSeed KeywordsSerp FeaturesShort Tail KeywordsTarget KeywordTransactional Query in SEO
Content & On-Page
Article structure, topical authority and copywriting.
10x ContentArticle SpinningArticle SyndicationAuto Generated ContentBlogBranded ContentContent DecayContent Delivery Network CDNContent Gap AnalysisContent HubContent Management System CMSContent MarketingContent OptimizationContent PruningContent StrategyEvergreen ContentGated ContentGoogle Search Central BlogHelpful Content Update HcuHierarchical ClusteringHigh Quality ContentK Means ClusteringParent Topic in SEOPillar PagePrivate Blog Network PbnScannable ContentShortcode in WordpressShowcase ArticleThin ContentTopic ClustersTopical RelevanceUser Generated ContentVersus ArticleWordpress Classic EditorWordpress Multilingual SEOWordpress Org vs Wordpress ComWordpress PluginWordpress PluginsWordpress Rest APIWordpress SEO GuidelinesWordpress SEOWordpress ThemeWordpress
Links & Authority
Backlinks, anchors, nofollow, PageRank and outreach.
Aioseos Link AssistantAnchor Text OptimizationAnchor TextBacklinks AnalysisBacklinksBroken Link BuildingBroken Link Checker by Aioseo ComBroken LinksDeep Link RatioDeep LinkDisavowing BacklinksDofollow LinksExternal LinksHyperlink Induced Topic Search Hits AlgorithmInbound Link 2Internal LinksLink AssistantLink AttributesLink BaitLink Building CampaignLink ChurnLink EquityLink ExchangeLink FarmLink Graphs in SEOLink JuiceLink Profile or Backlink ProfileLink ReclamationLink RotLink Schemes as Defined by GoogleLink SpamLink StabilityLink VelocityNofollow Link AttributeOutbound LinkPagerankPaid LinksQuality LinkReciprocal LinksSitelinks Search BoxSponsored Link AttributeUgc Link AttributeUnnatural Links
Schema & Structured Data
JSON-LD, microdata, rich results and entity markup.
Article Schema MarkupAuthor Schema MarkupBook Schema MarkupCourse SchemaCustom Schema Markup 2Data Nosnippet Meta TagDataset Schema for WebsitesEvent SchemaFact Check Schema MarkupFeatured SnippetGoogle Rich Results TestHow to Schema MarkupJob Posting Schema MarkupJSON LdLocal Business SchemaMax Snippet Meta TagMerchant Listing SchemaMicrodata as in Schema MarkupMovie Schema MarkupMusic Schema MarkupNosnippet TagPerson Schema MarkupProduct Review SchemaProduct Rich SnippetsProduct SchemaRdfaRecipe SchemaRich SnippetsSchema MarkupSchema OrgSearch SnippetService Schema MarkupSoftware Schema MarkupStructured Data for WebsitesVideo Schema Markup
Analytics & Measurement
GA4, Search Console, CTR, conversions and tracking.
Adobe AnalyticsAverage CTR in Google Search ConsoleBounce RateConversion FormConversion Rate Optimization CroConversion RateConversionDwell TimeEvent Tracking Google AnalyticsGa4Google Analytics GoalsGoogle AnalyticsGoogle Search Console 2Pages Per Session Google Analytics MetricSearch Impressions in Google Search ConsoleSEO AnalyticsTime on Page Google Analytics MetricTotal Clicks in Google Search ConsoleUniversal AnalyticsUrchin Tracking Module UtmURL Inspection Tool in Google Search Console
Local SEO
Google Business Profile, citations, maps and NAP.
Bing Places for BusinessBrightlocal Citation BuilderData Aggregators in Local SEOGEO Grid Ranking Tools in Local SEOGoogle Business ProfileGoogle Local Services AdsGoogle Maps API KeyGoogle MapsGoogle News SitemapImage SitemapLocal FinderLocal PackLocal Search QueriesLocal Search ResultsLocal SEO AuditLocal SEO CitationsLocal SEO StrategyLocal SEOLocalization in SEOLocalized Landing PageNap in Local SEOProminence in Local SEOProximity in Local SEORelevance in Local SEORssatom SitemapSitemap GeneratorSitemapVideo SitemapsXML Sitemap
AI & LLM Visibility
ChatGPT, Perplexity, Gemini, generative engines and llms.txt.
AI Generated ContentAI Title and Description GeneratorAioseo Analyzer Chrome ExtensionAioseo Author SEO FeatureAioseo ChangelogAioseo Trends SEO Case StudiesAioseos Cornerstone Content FeatureAioseos Headline AnalyzerAioseos Local SEO ToolsAioseos Post Index StatusAll in One SEO Aioseo ComArtificial Intelligence AIBaidu Search EngineBaidu SEO GuidelinesCampaign UtmChatgptClaude AIClickbaitContent Performance Aioseo MetricDomain AgeDomain Authority Score in SemrushDomain HistoryDomain Name RegistrarDomain Rating Score in AhrefsDomain StructureEgo BaitEmail MarketingFlesch Kincaid Grade Level TestGemini AI ModelGenerative AIGoogle RankbrainGoogle Search Generative Experience SgeGoogles SpambrainLLM Large Language ModelOpenaiPaid SearchPaid TrafficPerplexity AIReferring DomainsSEO Analyzer by AioseoSubdomainThumbnailsTop Level Domain Tld
Social & OpenGraph
Social signals, share cards and platform SEO.
Ecommerce SEO
Product pages, WooCommerce and shopping feeds.
Performance & Core Web Vitals
Page speed, LCP, CLS, INP and caching.
Algorithms & Updates
Core updates, Panda, Penguin, Helpful Content and spam policies.
Tools & Software
Named SEO tools, platforms and plugins.