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WP Bulk Publishing
Use case

Refresh 100+ old blog posts without breaking rankings

Old-post refresh with schema, internal links and URL preservation.

Who this is for
Publishers with 500+ posts older than 2 years.
When teams hire us
Old top-of-funnel content is losing rankings quarter over quarter.

How we ship it

Prioritise refresh targets by decline rate, refresh copy + schema in place, preserve URLs and update lastmod. IndexNow flush.

  1. 1
    Rank-decline audit.
  2. 2
    Refresh backlog scoring.
  3. 3
    In-place refresh with schema.
  4. 4
    Internal-link injection.
  5. 5
    IndexNow flush + monitoring.

Proof

44%
average traffic recovery on refreshed posts within 60 days
Source: WBP client data 2025

Typical results within 30–60 days of shipping.

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