Original research
Studies & Data
Original, citable SEO research from the WBP Omni SEO team. Every study ships methodology, key findings, a downloadable raw CSV, and is licensed CC BY 4.0 so journalists and bloggers can quote and link freely.
State of AI Search 2026: AI Overview Coverage Across 1,000 SERPs
1,000 US SERPs across 20 industries scored for AI Overview presence, citation count, and average sources per answer.
WordPress SEO Plugin Benchmark 2026: Core Web Vitals, DB Writes & Schema Output for 8 Plugins
Installed the top 8 WordPress SEO plugins on identical staging sites and measured LCP impact, DB writes per post save, and schema types emitted out of the box.
Schema Coverage Report 2026: What % of the Fortune 500 Uses Each Schema Type
Crawled the homepage + one top-traffic inner page of every Fortune 500 company and extracted JSON-LD to measure adoption of 40 schema.org types.
ChatGPT Citation Study 2026: Which Domains ChatGPT Cites for 500 SEO Queries
Asked ChatGPT (GPT-4o with browsing) 500 SEO questions and logged every cited URL. Ranked the domains most-often used to answer SEO queries.
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